Brilliant Commercial
Tuesday, April 18th, 2006
Check out this new commercial for Coca-Cola. Yes, that’s Jack White (of the how-appropriate-for-Coke-colored “White Stripes”) doing the jingle.
More impressive is the video. It’s directed by Nagi Nadi. She does these incredible art installations with multiple people and also directed this music video with a similar technique. In many ways it reminds me of Michel Gondry and his use of practical effects to achieve results similar, but more tangible somehow, than digital effects. Just magnificent.
How long has it been since there was a cool Coke commercial anyway?